In short
Most case studies sit as a PDF on a page few people visit. The same story works on LinkedIn as a carousel: the problem, the turn, the result. The reader swipes because they want to know how it ended.
A slide plan
| Slide | What goes on it |
|---|---|
| 1 | The result as a headline, with the client's permission |
| 2 | Who the client is and how things stood before |
| 3 | The problem in their words, ideally a short quote |
| 4 to 6 | What changed, one step per slide |
| 7 | The result, with the number and the time it took |
| 8 | What the reader can take from it, and a question |
Steps
- Attach the case study as a PDF or Word file, or paste it if it is under 6,000 characters.
- If the client agreed to be named, attach their logo or a photo as a separate image and say which slide it goes on.
- Say who the carousel is for. A prospect in the same industry reads it differently from a peer.
- Generate, then check every number and quote against the source.
Before you post
- Get the client's OK to be named, and to the numbers.
- Keep quotes word for word. If one got shortened, put the original back by hand.
- One real number beats three rounded ones.
Many case studies, one look
Make the first one, then use it as a template for the next, so your case studies read as a series. See reusing a design.
Questions
Can I make it without naming the client?
Yes. Describe them in the brief ("a 40-person logistics company") instead of naming them, and leave out the logo.
Does the quote need its own slide?
No, but a short quote alone on a slide is easy to read on a phone. Ask for it in the brief.
Can the result be a chart?
Yes. Ask for it, for example "slide 7: a bar chart of before and after". The designer draws it from your numbers.
Make this carousel now
Describe it once. The designer lays out every slide, and you fix what you dislike by commenting.
Try for free nowNo sign-up needed to try. The free plan exports with a small carouselgen.com mark.