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Guide

10 LinkedIn carousel structures you can copy

Ten slide-by-slide structures for LinkedIn carousels, from the how-to to the myth-buster, with the kind of topic each one suits.

Updated 2026-10-12

In short

People save a carousel when it gives them something they can use later. These ten structures each do that in a different way. Pick the one that fits your content, then fill it with your own examples and numbers. Do not invent statistics to fill a slide.

1. The how-to

Cover with the result, then one step per slide, then a recap. Best for anything with a clear order, such as setting up a tool.

2. The checklist

A cover that names the situation, then one checkbox item per slide, then a last slide with all of them. Readers save these to tick off later.

3. Myth versus fact

Each slide states a common belief and corrects it. Works when your audience believes something expensive and wrong.

4. The story

What happened, what went wrong, what you changed, what you would do now. One beat per slide, and the lesson on the last.

5. Before and after

Show a real before and an after on the same slide. Needs two honest examples. Skip it if you only have one.

6. The framework

Name your method, then explain each part on its own slide and show how the parts fit. Good for consultants and coaches.

7. The mistakes list

"Seven mistakes in cold emails", one mistake and its fix per slide. Easy to write because every slide has the same shape.

8. The comparison

Two options side by side across a few criteria, ending in when to pick which. Be fair to the option you do not sell.

9. The template or script

Give the reader something to copy, such as an email or a meeting agenda. The cover promises it and the next slides deliver it.

10. The lessons list

"What I learned from hiring ten people." One lesson per slide, each with a specific moment behind it. The specifics are what separate it from advice anyone could give.

Turning a structure into slides

You can paste the structure into carouselgen as part of your prompt, for example "myth versus fact, five myths". The designer follows it and picks a look. If a slide is wrong, comment on it and apply. For the full process, see how to make a LinkedIn carousel.

Questions

What makes people save a carousel?+

Something reusable: a checklist, a script, a framework or a list of fixes. A carousel with only opinions gives people less reason to come back to it.

Which carousel structure is best for beginners?+

The mistakes list or the how-to. Every slide has the same shape, so it is easy to write and easy to read.

On this page

  • 1. The how-to
  • 2. The checklist
  • 3. Myth versus fact
  • 4. The story
  • 5. Before and after
  • 6. The framework
  • 7. The mistakes list
  • 8. The comparison
  • 9. The template or script
  • 10. The lessons list
  • Turning a structure into slides

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Keep reading

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  • Posts10 LinkedIn post formats people save
  • CarouselsFree AI carousel generator: what you get and what it costs