Fonts and colors for a LinkedIn carousel: how to choose and set them

Tell it in the brief

• Colours: give hex values or plain names. "Deep green #1f3d2b, cream #f6f1e3, one orange accent".
• Fonts: name them. "Headlines in Fraunces, text in Inter".
• A mood works too: "calm", "bold", "like a newspaper".

Or save them in a brand

If you use the same colours every time, put them in a brand: five colour roles (primary, secondary, accent, background, text) and two fonts. Every carousel made with the brand starts from them.

Change them afterwards

Write a note on the space around the slides: "headlines in Playfair Display, accent colour #bc6c25". It reaches every slide in one round. See changing every slide at once. The new look swaps in without reloading the slides.

Which fonts work

Any family in Google's catalogue, about 1,900 of them. Names are matched whatever the capitalisation, a weight the family lacks is snapped to the nearest one it has, and a family Google does not have is dropped, so the fallback font takes over. A carousel uses at most three families. Fonts you own, such as a licensed brand font, cannot be uploaded.

Rules that keep it readable

• Contrast: text at least 4.5:1 against its background.
• Size: body text 30 pixels or more, headlines 64 or more, labels 22 or more, margins 72 or more, on a 1080 by 1350 slide. The "readable on a phone" tip raises these to 36, 64 and 80.
• Avoid text over a busy picture without a solid panel behind it.

These are carouselgen's own minimums, based on how a slide looks on a phone, not LinkedIn rules. The brief can override them: if you ask for a dense table, small text is allowed.