In short
"LinkedIn carousel" means two different things. One is an organic post made from a PDF. The other is a paid ad format. They are made differently, so check which one you want.
| Carousel document post | Carousel ad | |
|---|---|---|
| Cost | Free to post | Paid, through an ad campaign |
| Made from | One PDF (or PPTX, DOCX) of up to 300 pages | 2 to 10 separate image cards |
| Set up in | The normal post window | Campaign Manager |
| Size | 1080 x 1350 works well | 1080 x 1080 square recommended |
| Text | Anything on the slides, plus a caption | A headline per card and intro text |
Carousel ad specs
LinkedIn's advertising specifications for carousel ads list:
- 2 to 10 cards.
- Images of 1080 x 1080 pixels, 1:1, recommended.
- Up to 10 MB per image, as JPG, PNG or a non-animated GIF.
- A headline per card that is cut off after two lines.
- Intro text of up to 150 characters to avoid truncation on some devices, with a maximum of 255.
Test the message as a free post first
Paid reach costs money for every wrong guess. A carousel document post costs only the time to make it, and shows which idea people save and comment on. Run the idea as a post first, then put budget behind the one that worked.
Making the images
carouselgen designs portrait slides (1080 x 1350) and a single image post at the same size. You can export images and crop or resize them for ad cards. It does not set up ads or make the 1080 x 1080 cards for you, so check the sizes before you upload.
Questions
How many cards can a LinkedIn carousel ad have?
From two to ten, per LinkedIn's advertising specifications.
What size are LinkedIn carousel ad images?
LinkedIn recommends 1080 x 1080 pixels, a 1:1 square.
Is a carousel post the same as a carousel ad?
No. A carousel post is a free PDF document. A carousel ad is a paid format made of image cards in Campaign Manager.
Make this carousel now
Describe it once. The designer lays out every slide, and you fix what you dislike by commenting.
Try for free nowNo sign-up needed to try. The free plan exports with a small carouselgen.com mark.