In short
A LinkedIn post can be text, an image, a video, a poll or a document. The steps to publish are the same for all of them. What changes is what you attach.
Publish a post
Start a post
On your LinkedIn home page, click Start a post.
Write the text
The first two lines show before the See more link, so put the point there.
Attach something, if you want
Use the icons in the post window to add an image, a video, a poll or a document.
Check who sees it
Choose the audience, usually Anyone, then click Post.
Pick the format
Socialinsider's 2026 benchmarks (company pages, 1.3 million posts) found native documents had the highest engagement rate, 7.00%, against 4.50% for text posts. A document is the format that makes a carousel. See how to post a carousel on LinkedIn for the steps.
Before you click Post
- Is the first line a reason to keep reading?
- Does the image or document add something the text does not?
- Do you want comments? End with a question you actually want answered.
When to post
There is no single best time. See the best time to post on LinkedIn for what a large study found.
Questions
How do I post a PDF on LinkedIn?
Start a post, click the plus icon, choose Add a document and upload the PDF. LinkedIn shows it as a swipeable carousel.
How long can a LinkedIn post be?
LinkedIn limits the text of a post. Check the current limit in the post window. The first two lines matter most, since the rest is hidden behind See more.
Make this post now
Describe the idea. You get one designed image with your words on it, ready to post.
Try for free nowNo sign-up needed to try. The free plan exports with a small carouselgen.com mark.