In short
Buffer analysed 4.8 million LinkedIn posts, and published the results in September 2026. Here is what it found, and why you should treat it as a starting point.
What the study found
- The peak window is 3 p.m. to 8 p.m. on weekdays.
- The top three slots are Wednesday at 4 p.m., Friday at 3 p.m. and Friday at 4 p.m.
- Wednesday is the best day, followed by Thursday and Friday. Monday and Tuesday are the weakest.
- Times are local to the audience, so 4 p.m. means 4 p.m. in the time zone you are targeting.
Why not just copy it
Buffer's authors say every audience is a little different and that timing research is not black and white. A group of recruiters in Berlin and a group of engineers in Texas read LinkedIn at different times.
How to find your time
- Post at the study's times for three weeks, and note the impressions of each post.
- Move a few posts to mornings, and note them too.
- Compare similar posts only. A carousel and a text post do not compare.
- Keep the slot that wins, and test again in a few months.
A better post at a bad time usually beats a weak post at a good time. Start with what to post, then adjust the time.
Questions
What is the best day to post on LinkedIn?
In Buffer's analysis of 4.8 million posts, Wednesday, followed by Thursday and Friday.
What is the best time of day to post on LinkedIn?
Buffer found 3 p.m. to 8 p.m. on weekdays strongest, in the audience's local time. Test your own audience too.
Make this post now
Describe the idea. You get one designed image with your words on it, ready to post.
Try for free nowNo sign-up needed to try. The free plan exports with a small carouselgen.com mark.