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LinkedIn carousel design styles: the 22 looks the designer picks from

Before it writes a carousel, the designer picks from 22 looks, from Swiss grid to bento. The list, how it avoids repeats, and how to steer it.

Updated 2026-10-14

In short

AI carousels used to look alike. A count of the first 145 finished carousels found 35 font families in total, and a single serif in more than a third of them. So the designer now asks for a design before it writes a word, from a library of 22 looks.

The 22 looks

  • Ma, meaningful emptiness
  • Poster geometry
  • Indigo and paper
  • Playful geometric
  • Temple colour accents
  • Swiss grid
  • Scandinavian calm
  • Bauhaus primary
  • Tropical modern
  • Magazine editorial
  • Neo-brutalist accents
  • Bento grid
  • Dark with one signal
  • Hand-made and imperfect
  • Data forward
  • Terminal and code
  • Warm seventies
  • Blueprint
  • Audit document
  • Luxe contrast
  • Playful confetti
  • Soft pastel

Each look has a palette whose contrast has been checked, fonts from the Google catalogue, a layout, motifs and a slide rhythm, and a list of what to avoid. The looks come from design principles with a named origin, such as the Swiss grid, Bauhaus or the Japanese idea of ma (empty space), not from a culture's sacred or decorative symbols.

How the designer picks

  1. It asks for one or two looks that suit your topic and audience.
  2. It is also told which fonts your last five carousels used and which are common across the site lately, to avoid them.
  3. It gets one wildcard look from outside its pick, and one layout rule chosen by a dice seeded on your carousel.
  4. It is told that the pack is a starting point: your brief, a template, a logo, a website's look and your comments rank higher.

Steer it

  • Name a look in the brief: "Swiss grid" or "bento".
  • Name colours and fonts to fix them: the designer then follows you.
  • Use a template or a brand if you want the same look every time. The design library is then not offered.

Nobody has run a blind test of carousels with and without this library yet, so there is no number for how much better they perform. The aim is variety and a look that suits the topic.

Questions

Will two carousels from the same brief look the same?+

Not necessarily. Unless a brand, template, colours or fonts fix the look, the designer may choose different looks each time.

Can I see which look it chose?+

Not in the editor. You can ask in the brief for a look by name, and say what you want to keep after the first draft.

Is a look the same as a template?+

No. A look is a starting point the designer draws on. A template is one of your own carousels, and the new one follows its slide styles closely.

On this page

  • The 22 looks
  • How the designer picks
  • Steer it

Make it now

Describe it once. The designer lays out every slide.

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Try it on your own carousel

Make a carousel from a short brief, then use this feature on it. It takes about a minute to get the first draft.

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Keep reading

  • FeaturesHand-made carousel style: the Imperfect by design switch
  • FeaturesFonts and colors for a LinkedIn carousel: how to choose and set them
  • CarouselsCarousel design: 9 rules for slides people finish